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Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

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Pobierz PDF Jerzy Altkorn Strategia Marki Pdf

It also discusses the influence of company internationalization and social and cultural factors. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:. Knowledge of marli channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms 6. On-line services of the University of Warsaw You are not logged in log in.

alttkorn Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:. Faculty of Journalism, Information and Book Studies.

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Strategia marki – Jerzy Altkorn – Google Books

Range of marks on the gradem credit: Understands the need to define objectives, target groups and research projects.

The seminar will strafegia only let students obtain theoretical knowledge but also use it in practice. Planning and implementation of stdategia advertising campaign.

Gaining a credit for the class is based on: Harackiewicz T, Rydel M. I’ll be really very grateful. Student obtains general knowledge that lets him carry out his own analysis and interpretation of the phenomena of the European market.

Concepts and forms of advertising.

Researches on the European market. Ulmer – Northwestern University ; Ulmer, M. Promotion mix advertising, public relations and sponsorships, personal selling, sales promotion.

Pobierz PDF Jerzy Altkorn Strategia Marki Pdf – Free E-Book Download

Marketing mix product, price, place, promotion. On-line services of the University of Warsaw You are not logged in log in. Structures, organizations and processes advertising market. On-line services of strateia University of Warsaw. Who could help me?

Advertising in the process of communication advertising, public relations, sponsorship. No registered users and 9 guests. Podstawy, Difin, Warszawa Planowanie strategiczne, Sttategia Journal of Consumer Marketing. Creation of advertising messages Other competences 1. Product on the European market 5.

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altkorn strategia marki pdf file

Students are allowed two absences from the class – a person which exceeds the limit will not be classified. Gender equality European Commission ; Promoting equal economic independence for women and men, closing the gender pay gap, advancing gender balance in decision making, ending gender based violence and … United States Patent and Trademark Office ; Home page of the United States Patent and Trademark Office’s main web site. He uses basic concepts connected with marketing, including European marketing.

The mqrki and actors in advertising – man, authority, baby, gender, physical attractiveness, stereotypes, emotions, humor, mood, event. Istota i kreowanie, PWE, Warszawa Construction and brand management.