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D. Pickton, and A. Broderick, Citation: D. Pickton, A. Broderick, () ” Integrated Marketing Communications”, Corporate Communications: An International. PDF | Of “Integrated Marketing Communications”, it has been written: “An unite all marketing communication activities” (Pickton & Broderick, ) and. PDF | Integrated Marketing Communications is an exciting European based text David Pickton and Amanda Broderick have created a comprehensive and.

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Overview Contents Order Overview. From the Back Cover An excellent book, well written and full of good examples. Her main research, teaching, and consultancy expertise is in International Targeted Communications. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Top Reviews Picmton recent Top Reviews. The Art of Music Publishing: An excellent book, well written and full of good examples.

Integrated Marketing Communications – David Pickton, Amanda Broderick – Google Books

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One person found this helpful. The companion website is also very good and again provides lots of interactive resources so you can test yourself when revising.

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If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. See all 13 reviews.

Pickton & Broderick, Integrated Marketing Communications | Pearson

Signed out You have successfully signed out and will be brdoerick to sign back in should you need to download more resources. Pearson offers special pricing when you package your text with other student resources. Analysis for Marketing Communications Decision Making.

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The Development of Integrated Marketing Communications. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area.

I recommend it for anyone studying or working in marketing communications. It is also suitable for students taking courses in advertising, public relations, sales promotions, and direct marketing. Account Options Sign in. He has written numerous articles and contributed to various academic texts. If You’re an Educator Additional order info. Amazon Second Chance Pass it on, trade it in, give it a second life. Along with lecturing, Dave has done business consultancy.

Read, highlight, and take notes, across web, tablet, and phone. Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. The framework, itself, is presented in a very clear and graphically-attracitve manner, helping you to remember what IMC ultimately is even though you’ve forgotten what you’ve read. A really easy-to-read book, full of relevant examples. Amazon Business Service for business customers. Interactivity, Communities and Content.

Not only does it contain all you need to know but it has an interactive CD that comes with it, containing presentations – useful for revision. Introduction to Business Law. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.

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Her main research, teaching, and consultancy expertise is in International Targeted Communications.

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Customers who viewed this item also viewed. To get the free app, enter your mobile phone number. With a lively European approach this book is ideal for those studying marketing communications at undergraduate, postgraduate and post-experience levels. Creating Shared Meaning in Marketing Communications. Organisational Implications of Integrated Communication Communications. Sign Up Already have an access code? Ideal for those studying general marketing communications, communicatioons book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses.

Piickton, Experiences and Participation. What other items do customers buy after viewing this item? It has a stimulating empirical focus on European and international cases without compromising theoretical depth and reflectivity. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit.

The new edition ensures that it remains at the cutting edge of marcoms thinking.

Showing of 13 reviews. Share your thoughts with other customers. It offers an insightful approach to relevant and applicable study in marketing communications, based on current trends and recent research results. Visit the Companion Website at www.